Creating a business strategy

By Carole DeLaOsa

The word Strategy comes to us from Greece; it is a high level plan to achieve one or more goals under conditions of uncertainty (courtesy of Wikipedia). Do you have a proven clear strategy? Do you have sufficient resources to achieve your goals?

3 Keys to Strategy in Business:

Vision- Stop having a “job with a view” We are all leaders in our own right, so as you continue to keep working either for yourself or for someone else think abouthow are you part of the vision?

It’s a fact that everyone is in business whether you own it or not. It isn’t just about making more money, or having a big house, or feeling like you have it all together. It could be a combination of these three and your own personal desires or your own vision. That’s what makes your vision personal and gives you a clear picture of what the end result should be. How will you get there?

Strategy

This is the map or the blueprint that you will use to essentially build the business. As you would build a house - you need a blueprint. Do you like where you are? Your decisions and your words have brought you to where you currently reside in life, but many of us find ourselves stuck in energy that doesn’t define where we want to be.So how do you change it? Good question! Back to the vision:

• Did you write down where you wanted to go?
• Did you put a timeframe on it?
• Did you engage someone to build the vision with you?
• Are you being mentored?

Implementation:

Here is where consistent persistent actionmakes a difference. Here are three areas to implement...then watch what happens:

1. Who will you call today to follow up? You might have just emailed them or left a voicemail, so now is the time to follow up. (NOTE: It takes 7-11 touches before someone engages with you for a sale). Use a different way to contact them. If you sent an email, how about trying a phone call instead,or snail mail? Maybe you have thought of other ways to communicate- if so, I’d love to hear them. Let me know.

2. Where have you been lately? What was the last networking event that you went to? Do you still have the cards on your desk?Pick one and call them. The purpose of the call is to see what you can do for them NOT what they can do for you. When you are focusing on their needs, you position yourself as a business builder. We all have solutions to others business needs, so lets share.

3.Do you have a Call to Action?Not just on your website but on every piece of your marketing. Buy now, Click here, Watch this, Register now. Your goal is for everyone to see your message and THEN take direct action in response to it.

1st Hint: The clearer you are about exactly what you want your client to do, the more likely they will take

the action you want.

2nd Hint- Have only one call to action- any more than that just creates confusion.

Genuine ongoing business building takes time, caring and persistence. What seeds have you planted? A mentor of mine once said “Every seed will not yield a full crop. What it will yield is knowledge that will help you in the future.”

The cycle is meeting, contacting, connecting and staying in touch and you can do this through different venues. Which ones are you using? Which ones will you add? Whatever you decide to do, always remember to be accountable! As you create your plan be sure to share it with someone who will keep you walking the walk not just talking the talk.

Submitted by Carole DeLaOsa

This email address is being protected from spambots. You need JavaScript enabled to view it.

Twitter