The way B2B companies must market & sell their products and services has changed By Ian Dainty
In a study by the Corporate Executive Board (CEB), of over 1400 B2B buyers, they found, that on average, those buyers completed nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier.
These buyers do their researching on the Internet, to see who the best companies could be for their needs. And what is the first place they look? At your website of course! This is assuming you are found on the first page of Google for the keywords they search for.
And they also check out any other information the Internet can provide; especially what your other customers are saying about your company on social media sites.
The way your customers buy the types of products and services you sell, has changed dramatically, even over the past 2 to 3 years. Has your company kept up?
I have found that most companies have not kept up.
So I have put together a free eBook on what you need, in your marketing, to ensure your company can be found, and you can show your potential customers what they are looking for, and what they need. And they can get it from your company.
The book is titled 7 REASONS WHY YOU NEED MORE MARKETING IN B2B
The seven reasons are;
- How B2B People Buy
- Why You Need A Great Website – The Ten Factors
- Why B2B People Buy
- The Five Influencers In A B2B Sale
- Three Factors That Will Help You Close
- 15+ Methods To Help You Market Your Products
- Why Social Media Is So Important In B2B
If you are interested to see what your company needs in your marketing programs, to ensure your company will end up being top of mind to your potential buyers, you can get the eBook here for free.
Please pass this email on to others in your company that you think would be interested in knowing and needing this valuable information.
Ian Dainty
mailto:
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416.277.4537
